MODERN TIMES CALL FOR A MODERN SODA
Soft drinks and us? It's complicated. For the longest time, we were told that soda is a cheap thrill that does nothing but satisfy the sweet tooth. A guilty pleasure at best, a sugar-laden sin at worst. This, however, didn't stop us from craving them.
The thing is that we adore soda and we're not big on guilt trips. So Vita Club, for us, is a passion project — a drink we're thirsting for, that we would enjoy, and desperately needed.
Something that challenged the notion that pleasure and wellness can't coexist in the same can.